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Ayusha Mehrotra
Senior UX Designer & Consultant
Reimagining the CRM Experience
for Pharmaceutical Reps
RESEARCH | ENVISIONING | UX DESIGN | IDEATION WORKSHOP
The goal of this project was to develop a holistic understanding of the field team journey and uncover gaps within the existing CRM experience.
Once those gaps were identified, the focus shifted to defining and envisioning the ideal end-to-end CRM experience.
Client: Novo Nordisk
Industry: Pharmaceutical
Role: Researcher & UX Envisioner
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